Marketing
We develop a comprehensive marketing plan for each property, tailored to the type of buyer that will most likely purchase the property that will include the following:
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Professional Photography
Every property will be professionally photographed using the latest professional digital cameras, lenses and lighting. Up to 50 high-resolution digital photos of the home will be taken.
Whether it’s an estate or a townhouse, brand new or historic, we pay attention to detail, so you’re always impressed with the results.
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Detailed brochure
All of our brochures are high resolution, full color, with gloss in various sizes distributed to the brokerage community, open houses and prospective clients. We have an optional ‘Global Distribution Program’ as well.
Download sample PDF |
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Dynamic direct mail campaign
A direct mail campaign maximizes your home’s exposure. Mailers are sent to neighbors and targeted buyers.
View sample mailer - front
View sample mailer - back |
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Virtual Tour
Our Virtual Tour is unquestionably the best on the market. Up to 50 photos of your home plus give viewers a complete view of your home. Additionally, the tour and a full-color flyer can be emailed to prospective buyers nationally and internationally.
Click here for sample |
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Internet marketing
97.3% of buyers look online before making an offer. We will market your home to a global audience utilizing the latest web-based technology. We offer a unique combination of internet strategies which gives our clients a tremendous competitive advantage. The Jeff & Joseph Group has the largest number of virtual tour partners, including:
- Sotheby’s Realty
- JeffandJosephGroup.com
- Home Visit
- Trulia Real Estate Search
- Openhouse.com
- Homes Database
- Realtor.com
- Wall Street Journal Online
- New York Times Online Real Estate
- International Herald Tribune
- Great Homes Network
- Embassyhousing.net
- Yahoo
- Google
- AOL
- TTR Sotheby’s International Realty
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Media Buys
Print advertising helps us reach a more traditional market to be guaranteed coverage for your property. Our clients benefit from a unique marketing approach which encompasses local, domestic and international exposure through a wide variety of print media only available through our network, including:
Daily newspapers
Washington Post
Targeted weeklies
Washington Blade, Current, Gazette
Monthly local magazines
Washingtonian, Washington Life, The Diplomat, Georgetowner, Bethesda Magazine, Capitol File, Politico, etc.
National advertising
Architectural Digest, Condé Nast Traveler, Departures, Robb Report, Win Spectator, O at Home, etc.
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Email & Viral campaign
We reach our potential buyers through Direct Email Marketing and through social media communites such as Twitter and Facebook. We update our social media sites throughout the week, announcing open houses, new listings and the latest news.
Using the latest technology, The Jeff & Joseph Group will create an email campaign that will target over 30,000 buyers and 20,000+ licensed agents. Our Frequent flyer campaign program is sent to regionally targeted agents
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Contact us today to learn more about how The Jeff & Joseph Group can help you sell your home easily and for top dollar. |
